ÉLAN ASIA SHOW 2025 — A Global Beauty Event for Professionals
ÉLAN ASIA SHOW 2025 was a large-scale international beauty event created by ÉLAN, bringing together hundreds of beauty professionals from around the world, including brow artists, lash artists, makeup artists, educators, and brand experts.
Held in 2025 in Turkey, the event became a full week of professional beauty education, international championships, live workshops, networking, and celebration — all in one immersive global experience.
The show took place at the luxury Miracle Resort Hotel 5★ in Antalya, providing premium comfort and high-level service for international participants.
What Happened at ÉLAN ASIA SHOW 2025
ÉLAN ASIA SHOW 2025 was designed as a multi-format platform for both emerging and experienced professionals in the brow, lash, and makeup industry.
The program combined education, competition, creativity, and community, covering all key areas of the modern beauty business.
Event highlights included:
- International beauty championships for brow artists, lash artists, and makeup artists
- A special Children’s Makeup Championship
- The ÉLAN High League Championship for certified ÉLAN technologists
- A professional Beauty Forum with leading international speakers
- Live, signature workshops led by ÉLAN technologists and brand ambassadors
- The MISS ÉLAN Beauty Contest
- A grand celebration of ÉLAN’s 10-Year Anniversary
- Daily networking events and brand experiences
Beauty Forum — Professional Education & Industry Insights
The Beauty Forum featured recognized experts of the global beauty industry who shared real business cases, professional insights, current trends, and modern approaches to working with clients.
Forum speakers included:
Anna Kravchenko, Olena Kurchina, Lera Ruma, Natali Frekautsan, and Iryna Pogodina.
The forum successfully combined in-depth theoretical knowledge with practical tools for beauty professionals, applicable to everyday salon and educational work.
Live Workshops for Brow & Lash Professionals
A key part of ÉLAN ASIA SHOW 2025 was a series of live demonstration workshops focused on advanced brow and lash techniques.
Participants observed signature methods in real time, interacted directly with experts, asked professional questions, and implemented new techniques into their daily beauty practice.
International Beauty Championships
The championship program covered core categories within the professional beauty industry:
- Brow shaping and brow tinting
- Brow and lash lamination
- Commercial makeup
- Full bridal look creation
- ÉLAN technologists competition
- Children’s makeup
All categories were judged by an international jury using transparent criteria.
Participants showcased their skills, received expert feedback, and competed for a €20,000 prize fund.
Entertainment & Brand Experiences
Beyond education and competition, ÉLAN ASIA SHOW 2025 offered unforgettable brand and lifestyle experiences, including:
- A poolside Pool Party
- An elegant beach White Party
- A dynamic dance masterclass
- The evening MISS ÉLAN Show
- A large-scale ÉLAN 10-Year Anniversary Celebration, ending with a high-energy Disco Party
More Than a Beauty Event
ÉLAN ASIA SHOW 2025 was more than just an international beauty event.
It served as a global platform for professional growth, brand visibility, networking, and community building within the beauty industry.
The event allowed beauty professionals to:
- Learn from international experts
- Present their skills on a global stage
- Build international connections
- Become part of a worldwide beauty professional community shaping the future of the industry
ÉLAN ASIA SHOW 2025 united beauty professionals from around the world into one strong, global community.
Together, we are shaping the future of the beauty industry.
